ASO and Fear of the Unknown

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ASO and Fear of the Unknown

Thursday, April 7, 2016 by David Lovell

App stores are densely saturated and constantly growing. With over 1,000 new apps added every day to Apple’s App Store alone, getting their apps discovered is a leading issue faced by mobile app developers today. One of the most important methods of maximizing marketing efforts for an app is App Store Optimization (ASO). ASO is the process of optimizing an app's pl...

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